Hackers prefer the little guy. The high-profile data breaches you read about in the news — your Facebooks and Equifaxes and T-Mobiles — are only the tip of the iceberg when it comes to the digital crimes being perpetrated day after day, especially against small businesses. Today, according to a report by the National Cyber Security Alliance, 70 percent of hackers specifically target small businesses. Attracted by the prospect of easy money, they search for those organizations who underspend on protection, who have employees untrained to spot security risks, and who subscribe to woefully out-of-date practices to protect their data. As a result, more than 50 percent of small businesses have been hacked, while 60 percent of companies breached are forced to close their doors within six months.
Most business owners have no idea the danger they are putting their livelihood in by leaving cyber security up to chance. According to a survey conducted by Paychex, 68 percent of small-business owners are not concerned about their current cyber security standards, despite the fact that around 70 percent of them aren’t adequately protected. In the face of an imminent, global threat to the very existence of small businesses everywhere, most CEOs offer up a collective shrug.
The tactics and software available to hackers become more sophisticated by the day, but with so many unwitting victims, most criminals do not even need to work that hard to net a six-figure income. By sticking to three tried-and-tested tools of the trade — phishing, ransomware and the subtle art of guessing users’ passwords — they leech comfortably off the earnest efforts of small businesses all over the world.
So, what has to be done? Well, first things first: You need to educate yourself and your team. Protect your organization against phishing by fostering a healthy skepticism of any email that enters your inbox. Make it a habit of hovering over hyperlinks to check their actual destination before you click. If an email is coming from someone you know, but the email address is different, verify it with the other party. And never, ever send passwords or personal details to anyone over the internet if you can avoid it.
Speaking of passwords, you probably need to upgrade yours. The majority of folks use the same password for everything from their Facebook account to their business email. The fact that this includes your employees should make you shudder. It may not seem like a big deal — who is going to take the time to guess SoCcErMoM666? — but aside from the fact that simple software enables hackers to guess even complicated passwords in minutes, that’s not even usually necessary. Instead, they can just look at the data dumps from a recent more high-profile breach — think the Equifax fiasco — pull your old website from there and type it into whatever profile they want to access. If you keep all your passwords the same across sites, it will not take them long to dig into your most precious assets. To avoid this, implement a strict set of password regulations for your business, preferably incorporating two-factor authentication and mandatory password changes every few weeks.
While educating yourself and training your team on the latest hacking techniques is a great line of defense, it is still always possible for a data breach to occur. Cybercrime is constantly evolving, and staying abreast of its breakneck pace takes a dedicated awareness of the latest protective tools and measures. That is why your single best weapon to defend you against the hackers at your door is to find a trusted technology partner with a background in defending against digital threats. With a proper backup and disaster recovery plan in place, if a crisis strikes, they will be able to help get your network back up in minutes rather than days.
In today’s digital world, leaving your cyber security up to a subpar antivirus and some wishful thinking is more than irresponsible — it’s an existential threat to your company. However, with a little savvy, a bit of investment and a second opinion on the circumstances of your company’s security, you can rest easy knowing that no matter what comes, you’re protected.