Discover how collaboration built on strengths, not scarcity, fuels innovation, accelerates progress, and creates stellar outcomes
In the next 60 seconds, name five things that are better together. Piece of cake, right? Peanut butter and jelly. Blackberry cobbler and ice cream. Batman and Robin. The Bee Gees. Fallon and Timberlake impersonating the Bee Gees. The list flows naturally because we instinctively know that some things achieve their full potential only when paired. Collaborations with your business partners should work the same way. The sooner we realize that, the better off we will be.
Too often, people think of collaboration as a fallback plan, something to pursue when a resource is scarce or after exhausting every other option. But collaboration doesn’t have to come from a place of scarcity. In fact, the best collaborations are born when each collaborator brings their strengths, not weaknesses, to the table. Instead of two half-empty cups struggling to fill a cup of equal size, imagine two full cups joining forces to fill a container twice their size.
When you shift your mindset, collaboration becomes less about “what’s missing” and more about “what’s possible.” You start to see how different perspectives can create richer solutions, how shared energy can accelerate progress, and how combining expertise can move you from stuck to stellar.
Think about your favorite football team. Imagine your quarterback decides to keep the ball and run on every single play. He might be strong, determined, and pick up a few first downs, but the defense catches on quickly. The game becomes predictable and boring, not to mention your team loses big.
Now contrast that with a coordinated offense: the quarterback throws some and hands some off. The receivers run their routes, the linemen create gaps, and the running backs push through gaps. Each player brings their unique strengths, and together they open up options the quarterback could never create alone. The win doesn’t come from one person doing it all, it comes from collaboration multiplying the possibilities.
You don’t have to wait until you feel stalled or scarcity forces your hand. Choose collaboration early. Focus on value-added, trusted partnerships like a partnership with Keller Schroeder. When you do, you’ll find that “better together” isn’t just a phrase, it’s your launchpad to stellar outcomes. Reach out to your Select Account Manager to explore how we can team up with you to level up your Digital Transformation efforts.
