Advanced Analytics vs Business Intelligence

by Carissa

Advanced Analytics vs. Business Intelligence

Are you doing advanced analytics or just business intelligence?

  • Advanced Analytics is not business intelligence.
  • Business intelligence is operational, it visualizes questions you know to ask.
  • Advanced analytics is science, it surfaces questions you didn’t know to ask.
  • Advanced analytics uses machine learning to find correlations and patterns your current technology can’t show you.
  • Advanced analytics requires clean data.
  • Data lifecycle management is the discipline that enables advanced analytics.
  • A Data Strategy is a strategic approach to develop an organizational capability with advanced analytics.
  • A Data Strategy helps you navigate in a digital economy.

We think it’s simple – not easy, but simple. Let us show you how.

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Keller Schroeder Data Strategy Group - Advanced Analytics