SilverLight Has No Place in Business…or Does it?
You’ve heard of Microsoft SilverLight.
It’s that cool technology used by NBC to show videos of the Olympics and by CBS to stream all the action of the Final Four this year. So, what’s that got to do with running your business? Well, maybe more than you think.
Internet usage has risen sharply since 2000. This means that more and more of your customers, business partners, and employees are using the internet every day, and interacting with sites that provide not only high definition media, but empower the user through rich interactive applications (also known as RIA’s), such as easy drag and drop interfaces, real-time feedback with no reloading or jerking in the page, and personalization capabilities. (See Hardrock.com for some examples of RIA’s in action.) It’s all about user experience. Using the same techniques within your business gives your customers, partners, and employees familiar tools that not only provide a great user experience, but a more productive interface. That means efficiency and time savings, which lead to cost savings for your business.
SilverLight is being used every day in businesses just like yours to:
- Enhance public facing sites to deliver a compelling message that keeps customers coming back.
- Deliver easy to use, fast and efficient applications on extranets to communicate more information with business partners.
- Provide tools, such as training videos and RIA’s, which empower employees to do more in less time.And it only gets better from here!
Microsoft defines today’s SilverLight as “a cross-browser, cross-platform plug-in for delivering the next generation of .NET based media experiences and rich interactive applications for the Web and for mobile devices.” The next generation of SilverLight (out in beta now and due out for production later this year) will include support for browser-less web applications, meaning your applications can live anywhere and you may not need to be online all the time to use them. The ability to create a genuinely seamless workflow for your in-house and mobile workforce is within sight!