Search Engine Placement

Search Engine Placement is the use of methods to improve a web site’s position.  A web site offers the potential to reach a vast audience, but it rarely happens by default.  And today, the majority of people use search engines (e.g. Google) as their starting point when researching new products and services.

Try this:

1. Go to Google and type site:your website here (e.g. site:kellerschroeder.com) in and press enter.  Now look at the results page(s).  Are most of the pages of your web site listed?  They should be.  If a page is not listed, it has not been indexed by Google.
2. Next, do some searches in Google on keyword phrases you think your customers would use when looking for your type of products or services.  If you serve a local market, try adding a city to the Google search, for example: application integration evansville.  Research shows that if you are not listed on the first page, you have very little chance of being seen (note that no SEO effort can guarantee you a first page result).  Are you disappointed in the results?  Are you frustrated by the lack of traffic to your web site?  Optimize your web site to “pull” prospects to you.

So, how can Keller Schroeder help?   

• By driving targeted traffic to your site through improved search engine results:

  a.  Using best practices for making your site accessible and

       attractive to search engines

  b.  Optimizing for key phrases and words

  c.  If applicable, localizing your site for your local market

• By equipping you to measure web site usage with web analytics, which can assist you in knowing:

  a.  how many people are coming to your site

  b.  from which countries, states, and cities they are coming

  c.  how many visitors are coming from search engines (e.g.  

       Google) vs. directly or from other sites

  d.  that your statistics do not include web crawler traffic,

        which skews results

You do not have to spend tens of thousands to achieve results.  Leverage your industry and marketplace knowledge with Keller Schroeder's experience and our practical approach to search engine placement.  We partner with our clients and add value where they want it.

Please contact us today to explore search engine placement for your web site.